Three major names in streaming have come together to form the Streaming Access and Choice Alliance (SACA), a coalition that advocate for policies that benefit streamers and their customers.
The coalition is led by TechNet, a group that describes itself as a “national, bipartisan network of technology CEOs and senior executives that promotes the growth of American innovation.”
“Americans want more content choices and flexibility in how and where they watch their favorite programming, including sports and other live events,” said Mike Ward, Senior Vice President of Federal Policy and Government Relations at TechNet. “Streaming and digital entertainment companies offer audiences better features and value for their money. The industry and its customers deserve a dedicated voice in Washington, D.C., advocating for policies that enable innovation and address the needs of today’s consumers.”
The Streaming Access and Choice Alliance is specifically advocating for pro-competition policies. A website that launched with the announcement of the new group lists the following areas of focus.
- We support forward-looking policies, rooted in promoting competition and delivering value to consumers.
- We support technology-neutral frameworks that let competition, viewership trends, and innovation drive access.
- We support policies that allow streaming platforms to continue investing in all types of programming, including live sports.
- We support an environment that enables sports leagues and rights holders to pursue distribution partnerships that deliver consumer value.
Axios first reported on the new group forming and noted that this isn’t the first time streaming platforms have come together in recent years to work together on policy goals. Netflix, Amazon, and Google were also part of the Internet Association, a group that dissolved in 2021. Many streamers, including Netflix, HBO Max, and Peacock, also formed Streaming Innovation Alliance in 2023.
