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Megan Fox is taking on one of her most unexpected roles yet.
The Jennifer’s Body star, 40, slipped into a skintight red catsuit for a cheeky new campaign promoting Ro Sparks, a prescription erectile dysfunction treatment from healthcare company Ro.
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In the eye-catching ad, Fox portrays the medication itself while wearing a head-to-toe red ensemble emblazoned with the Ro Sparks logo. The actress poses for the camera while explaining how the treatment works through a series of playful double entendres.
Megan Transforms Into an Erectile Dysfunction Medication
Fox is fully committed to her unusual character in the commercial.
“Hi, I’m notsays in the 30-second clip
Ro Sparks is a compounded treatment that combines sildenafil and tadalafil, the active ingredients in prescription medicine for erectile dysfunction. While the individual ingredients are FDA-approved, the compounded Ro Sparks medication itself is not FDA-approved. According to the website, the treatment dissolves under your tongue and can remain active for up to 36 hours.
The campaign marks Ro’s first celebrity partnership for its erectile dysfunction treatment and is rolling out across television, streaming platforms, social media and out-of-home advertisements.
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Megan Wanted the Campaign to Be ‘Fun’
Despite the playful nature of the commercial, Fox explained that she hopes the campaign can help make conversations surrounding erectile dysfunction feel less uncomfortable.
“Why take something that is already a heavy topic and make it heavier?” she asked the outlet. “It already feels serious, so let it feel fun.”
In fact, Fox initially assumed she’d have to encourage the creative team to make the campaign even bolder.
“I thought we were going to have to go back with a bunch of notes and be like, ‘Guys, this should be way funnier. This should be s—-. This should be more playful,’” she recalled.
Megan Wants to Remove the Stigma Around ED
Fox also drew on her experiences in long-term relationships while discussing why she believes women should be part of conversations surrounding erectile dysfunction.
“Anyone who’s been married or in a long-term relationship knows your s– life goes through peaks and valleys,” Fox said.
The actress was married to Brian Austin Green for a decade before their separation in 2020. She later had an on-again, off-again relationship with Machine Gun Kelly, with whom she shares daughter Saga Blade. Fox and Green share sons Noah, Bodhi and Journey.
