Cristiano Ronaldo is venturing into television production, with filming beginning on his first series, Day 1s, a football drama being developed in partnership with British filmmaker Matthew Vaughn.The 41-year-old Portuguese superstar announced the development on Thursday, confirming that production had started on the project. Ronaldo will serve as an executive producer and is also expected to appear as himself in some episodes.”Exciting news!
Production of my first TV show, Day 1s, has just started. More to come!” Ronaldo wrote on Instagram. Day 1s is among the first major projects from URMARV Studios, a production company co-founded by Ronaldo and Vaughn in April 2025. Vaughn, who has directed films such as Kick-Ass and Kingsman, has joined hands with the former Portugal captain to develop projects for film and television.The series will explore the business side of football, with its story centered on Stanley Dalton, a British football agent played by actor Damian Lewis.
The fictional character must navigate the pressures of the transfer market, where negotiations, player movements and commercial interests often shape the game away from the pitch.Former Arsenal and France midfielder Thierry Henry will also feature in the series, playing himself. British rapper Dave is another member of the cast. The concept for the show comes from Darren Dein, the agent who represents Henry.While Ronaldo’s involvement as a producer has been confirmed, further details about his appearances and the series’ release date are yet to be announced.The project comes at an important moment in Ronaldo’s playing career.
He recently announced his retirement from international football, ending a 23-year association with Portugal. He made 234 appearances for his country, scoring a record 146 goals, and featured in six editions of the FIFA World Cup.Ronaldo also captained Portugal to the European Championship title in 2016 and helped the team win the inaugural UEFA Nations League in 2019. His final appearance for the national side came in a 1-0 win over Wales on September 24.Despite stepping away from international football, Ronaldo will continue playing at club level with Saudi Arabian side Al-Nassr.
He is currently on 985 career goals and remains in pursuit of the 1,000-goal milestone.Meanwhile, Day 1s is not the only project in the pipeline for URMARV Studios. The company is also expected to unveil Stuntnuts, a film featuring Hollywood actors Matt Damon and Chris Hemsworth.- Ends
