JYT is taking its relationship with fashion to the next level!
The rising five-member boy band, made up of Recker Eans, Toby Green, Caden Adamonis, Bryan Chan and Tyler George, has announced a major multi-year partnership with Gap that will span fashion, music, original content and live experiences.
The collaboration marks the first partnership under Gap Inc.’s new “Fashiontainment” platform, which aims to bring together fashion and entertainment through content, licensing, partnerships and fan experiences.
JYT was developed by Grammy-nominated songwriter and producer Freddy Wexler and is signed to Wexler Records/Republic Records. The group has quickly built a major online following, generating more than 450 million views in the past 90 days and amassing more than two million followers across social media.
So, what can fans expect from the new partnership?
Gap will co-produce a multi-episode docuseries that follows
Gap will co-produce a multi-episode docuseries that follows the guys behind the scenes as they work toward major music and live performance milestones. The series will give fans a closer look at their personalities, relationships and creative process.
JYT will also hit the road next month for a national mall tour, featuring live performances, fan experiences and activations at select Gap stores.
And, of course, there’s fashion!
All five members are co-designing a Gap x JYT capsule collection, with pieces inspired by their individual personal styles. Gap will also dress the group for select performances throughout the partnership.
The Gap x JYT collection is expected
The Gap x JYT collection is expected to launch in stores and online in Fall 2026.
“Gap has always lived at the intersection of style, music and culture, and our Fashiontainment platform builds on that legacy by putting our brands at the center of the stories and cultural moments people care about,” Gap Inc. Chief Entertainment Officer Pam Kaufman said in a statement.
“With JYT, we’re drawing on the full breadth of Gap, from creative storytelling and fashion to our stores and experiences, to give audiences multiple ways into the band’s world,” she continued.
Freddy also celebrated the partnership, saying that Gap
Freddy also celebrated the partnership, saying that Gap shares his team’s “dedication to discovering and nurturing talent” and calling the company “a true creative partner.”
Republic Records Executive Chairman Monte Lipman added that JYT’s “incredible talent, drive and unbridled ambition continue to inspire all.”
Posted To:Bryan ChanCaden AdamonisJytRecker EansToby GreenTyler George
