Apple is bringing a new live music venue to London.
Located in Battersea Power Station, Apple Music Hall is a state-of-the-art venue “designed to connect artists and fans through bespoke, intimate performances unlike anywhere else,” Apple said in its announcement on Tuesday.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Oliver Schusser, Apple’s vice president of Apple Music and international content, said in a statement. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
The 600-capacity venue promises that every seat “feels close to the performer” while offering the infrastructure fit for an arena tour, with a 38-foot-wide stage that can be reconfigured for in-the-round performances and a 48-speaker spatial sound system.
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Apple Music Hall is also an operational production
Apple Music Hall is also an operational production facility, with two recording and mixing studios built to professional standards. The venue is hardwired for 16+ cameras with a broadcast control room that also supports iPhone video capture.
“In short, an artist can perform an intimate live show for fans at Apple Music Hall and walk out with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video — all from a single show,” a press release states. “Performances out of Apple Music Hall will also be livestreamed globally so fans outside of London can tune in to enjoy these one-time-only shows from their favorite artists.”
“At Apple Music, we care deeply about music, the artists who make it and their life stories,” added Zane Lowe, Apple Music’s global creative director and lead anchor for Apple Music 1. “We’re always looking for new opportunities to connect the artists and the fans because we are fans. What better way to celebrate this relationship than a new music venue where we get to experience amazing music in an amazing space and share it with the world. Great music and memories will be made at Apple Music Hall.”
Apple Music Hall officially opens Sept. 28. For more information on the venue and upcoming shows, check out its website.
